Maximstore will occasionally update its privacy statement to reflect and ensure company and customer feedback. When Maximstore posts changes to this statement, you will see the word "Updated" next to the Privacy Policy link on the Maximstore home page. Maximstore encourages you to periodically review this page to be informed of how we are protecting your information. If you have questions or concerns about policy changes, you should first contact the Maximstore customer service department at info@maximstore.com or 1-800-841-6846.

How We Use the Information We Gather

1. Maximstore may request personal information, including your name, shipping address, telephone number, e-mail address, billing address, credit card number, and expiration date.
   
2. Maximstore collects that information in order to: 
   
3. Process an order;
   
4. Verify your identity for payment authorization;
   
5. Contact you regarding your order status;
   
6. Ship your order to you;
   
7. Provide you with an excellent shopping experience;
   

Once Maximstore gathers your name and address, this information will then be transferred to your credit card company, if applicable, for confirmation to complete your purchase. Your shipping information may also be supplied to a third-party fulfillment center, but your name and address will not be used for any other purpose than delivery of your order. We guarantee that your name and address will not be sold to mailing-list firms. Although Maximstore may occasionally share statistics about our customers with important business partners, we do not disclose any identifying information about individual customers.

Third Party Privacy Policies
Maximstore gives you access to third party partners to provide you with certain services that are detailed below. Maximstore will provide that third party with your transaction information and then that third party will collect additional information that it needs to provide you with the requested service. Maximstore encourages you to review the privacy statements of web sites you choose to link to from Maximstore so that you can understand how those web sites collect, use, and share your information. Maximstore is not responsible for the privacy statements or content on Web sites outside of Maximstore's web site.

Maximstore Communications
Maximstore offers customers many ways to keep up-to-date with the latest product offerings and promotions. Below, we outline how we treat the information you provide to Maximstore.

Sending this Product to a Friend
When you e-mail a product to a friend, you and your friend's names and e-mail addresses are requested. This ensures that your friend will know that you have requested that Maximstore send them an e-mail. You and your friend's e-mail addresses will only be used for this purpose unless permission is otherwise granted.

Refer a Friend
Using a Maximstore form, you can also refer a friend to the Maximstore website. You and your friend's names and e-mail addresses are requested to ensure that your friend will know that you have requested that Maximstore send them an e-mail. You and your friend's e-mail addresses will only be used for this purpose unless permission is otherwise granted.

Updating Personal Information
If the personal information Maximstore has gathered from you changes or you no longer desire our service, we will gladly correct, update, or remove any personal data you have previously provided to us. To request a change or removal of your personal information, send an e-mail to info@maximstore.com.

Security
At Maximstore we are committed to protecting the privacy of your personal information. To protect the information you send from your computer to Maximstore's e-commerce system, this information - including your credit card number,  is encrypted using Secure Sockets Layer (SSL) software. Internally, we use encryption and web security technologies to protect the privacy of your personal data. Only parties responsible for processing your order have access to your credit card and bank information.

Maximstore continuously reviews its policies and practices to ensure that all customer information remains secure.

Use of Technology
"Cookies" are small pieces of information that are stored by your browser on your computer hard drive. Certain aspects of our site require the use of cookies.  Aspects such as our shopping cart only last for the session.  Once you leave our site (or exit your browser) details of your shopping cart are deleted.  With cookies enabled, the Maximstore web site will have the capacity to deliver you a more customized and complete shopping experience to track visits from our affiliates and partners and to enable the use of our shopping cart. Maximstore does not use cookies to store or collect any personal information such as names, addresses, or payment information. To learn how to enable cookies on your computer, visit the Web site that corresponds to the browser you use:

Microsoft Internet Explorer
Netscape Navigator

Contacting MaximStore
To provide the best customer service possible, Maximstore provides multiple methods for customers to ask questions and provide feedback for any problems, issues or questions that may occur.

Contact Us
Via the "Contact Us" link, Maximstore allows customers to e-mail info@maximstore.com. This provides direct contact to a Maximstore Diamond and Jewelry Consultant, who reads each email and promptly answers your questions. Maximstore may also use your comments to improve the site and its programs or review and discard the information. You may also send us your comments regarding the Maximstore website or the shopping experience in general.  We always appreciate our customers feedback regarding any of the aspects on our site or services.  We also offer a "Customer Service Desk" on previous orders so that you can provide us information and questions regarding specific orders.

Fraudulent Charge Protection
If a third party obtains your personal information from a purchase made with Maximstore and uses that information to perpetrate credit card fraud, you are protected. Under the Fair Credit Billing Act, your bank may hold you liable for up to $50 of fraudulent charges. If your bank holds you liable for any portion of the $50, Maximstore will cover up to the entire $50*.

Legal Disclaimer
The only time Maximstore will disclose personal information is when required to by law or with the good-faith belief that such action is necessary in order to conform to the law. If you have questions regarding this privacy statement, please contact the Maximstore customer service department at info@maximstore.com

*Maximstore will cover this liability if the unauthorized use resulted through no fault of yours from purchases made on Maximstore's secure server. In the event of unauthorized use of your credit card, you must notify your credit card company in accordance with its reporting rules and procedures.

Updated: 29-Mar-2006